Fan 360 gives sports organizations a centralized, real-time view of fan behavior, interactions, and preferences to deliver personalized experiences, boost loyalty, and grow revenue. Using Fivetran to automate data movement from 400+ sources into Snowflake, teams can unify ticketing, merchandise, CRM, and engagement data into one warehouse. With BI tools, they build dashboards and profiles like “Victory Vicky,” enabling targeted campaigns, personalized offers, and predictive insights. The Denver Broncos used this approach to unify 50+ sources, cut 20 hours of pipeline maintenance weekly, and gain visibility into engagement and revenue drivers across departments.

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