G2’s State of Software 2023 analyzes B2B software trends from over 2.5M reviews and 160K+ products. AI dominated growth (44% YoY), momentum, and buyer interest, especially in writing assistants and security tools. Verticals like marketing, ERP, and industry-specific software drew the most traffic. Design, hosting, and commerce tools delivered the fastest ROI—often under 6 months. AI-enabled products scored slightly higher on ease of use and satisfaction, but full adoption impact is still emerging. With 69% of buyers expecting ROI within a year, vendors must prove value fast. G2’s data helps businesses align tech investments with emerging trends.

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