The August 2024 G2 State of Software report shows AI remains the fastest-growing software category, with 38% YoY growth, led by tools like image generators, chatbots, and code tools. Design, hosting, and AI software deliver the fastest ROI, with 75% of AI buyers seeing returns within a year. Vertical industry tools attract the most traffic, with education and ERP systems topping views. AI leads in momentum, driven by buyer demand for content and personalization. ChatGPT, Canva, and 1Password rank highest in user interest. G2’s insights are based on 2.7M reviews and 180K+ products.

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