This profile highlights Tableau’s mission to help people see and understand data, enabling organizations to monetize insights and make game-changing decisions. Founded in 2003 and acquired by Salesforce for $15.7 billion in 2019, Tableau empowers users through an intuitive, self-service analytics platform that supports embedded analytics, AI-driven predictions, and transparent governance. Case studies, such as Tivian’s use of experience data, show how Tableau creates competitive differentiation by embedding insights into portals, services, and applications. With Einstein Discovery and Salesforce integration, Tableau delivers trusted, future-ready analytics for digital transformation.

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