This e-book explains how organizations can monetize data by treating it as a business asset and embedding analytics into applications for new revenue, stronger customer relationships, and efficiency gains. Methods include selling data directly through subscriptions or pay-per-view, enhancing products with analytics to boost loyalty and margins, and enabling partners with insights to cut costs and improve productivity. Tableau supports these strategies with intuitive visualizations, APIs, real-time metrics, and embedded analytics. Case studies feature Ocado Retail, Papaya Global, and Jaguar Land Rover, showing real-world value creation through data monetization.

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