This report from PwC's Strategy& outlines how Consumer Packaged Goods (CPG) companies can evolve Revenue Growth Management (RGM) to drive sustainable growth. It advocates a next-gen RGM model centered on precision, embeddedness, and agility—integrating cross-functional teams, leveraging AI/analytics, and enhancing data-driven decision-making. Key trends include shifting from price-led to volume- and value-led strategies, upskilling frontline teams, decentralizing decisions, and embedding real-time analytics. Successful adoption hinges on unified data, empowered teams, and balancing standardization with responsiveness

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