Accenture’s report, Positive Energy in the Metaverse, explores how energy companies can leverage metaverse technologies—like digital twins, generative AI, XR, and blockchain—to boost sustainability, operational efficiency, workforce development, and customer engagement. By integrating spatial experiences and digital ownership within a digital core, energy firms can optimize operations, reduce carbon emissions, and enhance training and collaboration. Real-world use cases from Shell, Petrobras, and Chevron demonstrate early value. The report concludes that starting small with clear objectives is key to unlocking long-term value from the Metaverse Continuum.

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