This IDC Spotlight explores how financial services organizations can rebuild trust and deliver high-value digital experiences amid rising privacy regulations, data breaches, and shifting consumer expectations. Trust hinges on both institutional and technical dimensions—governance, security, and the perceived usefulness and reliability of technology. With declining access to third-party data, firms must better manage first-party data across its lifecycle. Amplitude supports this by offering secure, compliant analytics, customer unification, and experimentation tools. The report concludes that trust, when prioritized, drives loyalty, AI adoption, and long-term growth.

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