The 2024 State of Community report shows that nearly 70% of companies already have a customer community, with another 59% of those without one planning to launch soon. Adoption spans all company sizes, but only 55% dedicate budget, limiting growth potential. Communities are cross-functional, often led by marketing, with support from customer success, sales, and product teams. Engagement is the top success indicator, while retention is the key lagging metric. Objectives now focus on education and peer-to-peer support, evolving toward advocacy and networking. Most organizations rely on paid community management tools, underscoring their strategic importance.

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