This report reveals how retail is thriving through physical store expansion, high-margin retail media networks, the explosive rise of live commerce, and the growth of circular retail models. It highlights Gen Z’s preference for in-store experiences, the power of “treasure hunt” shopping, and the shift toward using stores as ad platforms. It also shows how AI quietly boosts profitability through inventory, pricing, and supply chain automation. The report ends with a new retail playbook emphasizing constraints, community, human-centered experiences, and customer-driven ecosystems.

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