The “AI Delta” refers to the widening gap between companies that successfully adopt AI and those that don’t. AI can boost enterprise value by 19% or cause a 9% loss if poorly executed. Businesses must align AI with three value levers: improving performance (e.g., Duolingo), sharpening competitive edge (e.g., Shopify), and unlocking new opportunities (e.g., Adobe). A strategic AI roadmap includes defining use cases, data infrastructure, proof of concept, and iterative refinement. Companies that fail to act face market erosion and lost investor confidence.

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