L.E.K. Consulting’s 2024 report emphasizes the critical need for digital health vendors to quantify ROI to drive adoption. With over 500 FDA-cleared AI tools and a crowded marketplace, vendors must clearly demonstrate financial and clinical value. The report outlines how to build effective ROI tools by defining value propositions, assessing customer types, modeling reimbursement, and capturing revenue, savings, and costs. ROI tools aid pricing, sales, and customer prioritization, and are vital for success in AI marketplaces. Without strong ROI evidence, vendors risk customer skepticism and failure, making tailored, data-driven models essential for differentiation .

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