Report

The 2025 Global Social Media Trends Report

The 2025 Global Social Media Trends Report

Pages 51 Pages

This report highlights rising expectations for authenticity, community-centric content, and AI-powered creativity. Brands are shifting from pure promotion to personality-driven storytelling across social platforms. Video, creators, and social search continue to climb, while Gen Z leads trends around transparency and values-based engagement. Marketers are urged to embrace AI for repurposing, analytics, and campaign optimization as the landscape accelerates toward multimedia, niche communities, and trust-building content.

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