Revolutionising retail: content supply chain in the age of hyper-personalisation.

15 Pages

Retailers face rising pressure to deliver hyper-personalised, omnichannel experiences fast. Adobe and Accenture propose optimising the content supply chain—planning, creating, and delivering content efficiently across touchpoints. AI and automation reduce costs, boost productivity, and accelerate campaign speed. Brands like Home Depot and Under Armour report up to 62% faster campaign deployment and 50% less system maintenance. A unified content strategy enables real-time personalization, cross-team collaboration, and scalable asset reuse, driving both loyalty and ROI.

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Revolutionising retail: content supply chain in the age of hyper-personalisation.

Revolutionising retail: content supply chain in the age of hyper-personalisation.

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