Adobe’s content supply chain guide outlines how to scale personalized content efficiently in a time of rising demand and stagnant budgets. Most enterprises struggle with fragmentation, manual workflows, and siloed systems. Adobe recommends four strategies: transform operations, build intelligent workflows, automate content creation using AI, and enable omnichannel distribution. Key steps include centralizing assets, automating metadata, empowering non-creatives, and integrating systems. Adobe’s GenStudio solution streamlines this, driving up to 3X savings and 30% less content waste.

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