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Retail Reinvented: Unleashing the power of generative AI

Retail Reinvented: Unleashing the power of generative AI

Accenture
Pages 20 Pages

This Accenture report explores how generative AI is reshaping retail by enhancing customer engagement, operational efficiency, and workforce empowerment. It highlights case studies from Best Buy, Instacart, and Bricorama, and provides insights into consumer expectations and job augmentation. The report outlines five strategic imperatives—digital core, responsible AI, talent transformation, continuous reinvention, and value-driven priorities—to help retailers maximize value from generative AI adoption.

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