This report focuses on using AI and data analytics to optimize marketing and promotional investments. It explains how machine learning models can identify which promotions drive real incremental value versus those that merely shift demand. The document details an AI-based framework for measuring campaign ROI, forecasting outcomes, and reducing wasted spend through predictive targeting. It also emphasizes dynamic budget reallocation and personalization, enabling marketers to balance cost efficiency with customer engagement and profitability.

Join for free to read