Guide
2025 Composability Guide
This guide explains how composable marketing systems empower brands to build flexible, scalable engagement strategies. It covers how modular architectures let marketers integrate specialized tools via APIs, improving agility and customer experiences. It highlights best practices for unifying data sources, leveraging AI-driven orchestration, and optimizing campaign delivery across channels. The document emphasizes adaptability, reduced vendor lock-in, and long-term innovation through composability.