Infographic

Holiday Infographic 3.0 How Retailers Fared on Facebook & Instagram Over the 2018 Holiday Season Spend Omnichannel

Holiday Infographic 3.0 How Retailers Fared on Facebook & Instagram Over the 2018 Holiday Season Spend Omnichannel

Pages 1 Pages

This report analyzes how retailers performed on Facebook and Instagram during the 2018 holiday season. It highlights key trends such as increased spending on social media campaigns, the growing importance of omnichannel strategies, and the shift towards Instagram for engaging younger consumers. Cyber Monday was the peak spending day, with dynamic carousel ads being the most used format. The analysis also notes that mobile purchases significantly outpaced desktop, and overall costs for social advertising decreased compared to the previous year.

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