The July 2025 report on life, annuity, and benefits new business and underwriting systems highlights a market shift toward seamless, digital customer and advisor experiences. Real-time dashboards, third-party data integration, and AI-enhanced decision-making are becoming standard expectations. Insurers are increasingly using AI for automation in document handling, risk evaluation, and fraud detection. There's a growing demand for end-to-end platform solutions that unify new business processing and operations. These trends reflect evolving buyer needs and offer guidance for both insurance CIOs and solution vendors navigating this dynamic space.

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