The report on COVID-19’s impact on B2B sales in Brazil details the rapid shift to digital sales, with 68–84% of decision-makers preferring remote or self-service interactions for cost, ease, and safety. Buyers are now comfortable making high-value purchases online, with over 50% open to spending $50,000+ in self-serve formats. Video and live chat have emerged as key sales tools, while in-person models have significantly declined. Brazilian firms have downsized sales staff and physical locations, with 90% expecting these digital adaptations to continue long-term.

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