Effective ecosystem strategies, as explored by McKinsey's Growth, Marketing & Sales Practice, Leap Practice, and Ecosystem Strategy Hub, offer both near-term benefits and long-term growth. With technology giants like Alibaba and Amazon pioneering, building ecosystems across sectors is now mainstream for driving resilience and outperformance. Despite the challenges, successful ecosystem strategies unlock significant new revenue streams and enhance customer value, with the potential global network economy reaching $100 trillion by 2030. Incumbents, though facing implementation hurdles, can achieve substantial impacts by focusing on customer value, finding the right partners, and adopting specific actionable strategies.

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