The March 2023 report examines global consumer authentication preferences in e-commerce, revealing a shift toward biometrics like fingerprints and facial recognition, though usernames and passwords remain common. Preferences vary by age and the desire for choice and control, showing no one-size-fits-all solution. Rising frustration with false declines is driving attrition and lost revenue, highlighting the need for continuous authentication to reduce fraud and improve accuracy. However, stricter regulations enhance security while adding friction, forcing merchants and issuers to balance security with a smooth customer experience.

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