This report discusses how generative AI can enhance enterprise data use by driving content creation, chatbots, and insights. It advises first identifying when generative AI is the right fit versus predictive analytics. Content creation, such as summarizing documents or generating marketing text, offers early wins. Chatbots improve customer and employee support by using internal data. Generative AI also enables natural language data analysis, democratizing insights. Success requires a strong data foundation, robust governance, privacy safeguards, and performance planning. Organizations must balance innovation with costs, security, and clear deployment strategies.

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