Generative AI is moving far beyond chatbots, reshaping enterprise operations across industries. Use cases include automated marketing, translation, video production, software prototyping, synthetic data generation, and drug discovery. In finance, it enhances forecasting and fraud detection; in manufacturing, it drives generative design and process simulation. Cybersecurity benefits from AI-driven threat modeling and synthetic attack data. Future trends point to multimodal AI, autonomous agents, and industry-specific foundation models. Success requires data quality, governance, human oversight, and integration into workflows, ensuring accuracy, compliance, and long-term business value.

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