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From Ad Waste to ROI: How B2B marketers can do more with more

From Ad Waste to ROI: How B2B marketers can do more with more

Demandbase
Pages 15 Pages

The report commissioned by Demandbase in partnership with EMARKETER explores how B2B marketers can overcome ad waste despite growing budgets. Based on a January-February 2025 survey of 231 B2B marketers and agencies worldwide, it highlights ongoing challenges like targeting, audience reach, and first-party data use. Demandbase provides insights into the latest trends and opportunities, helping brands refine strategies, improve marketing efficiency, and ultimately drive higher ROI in an increasingly complex digital and martech landscape.

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