The *UK Economic Value Study* by Reward Gateway | Edenred reveals that highly engaged employees drive significantly better business outcomes—higher profitability, retention, productivity, and customer satisfaction. The report identifies two workforce types—desk-based and frontline—with differing needs and engagement strategies. Meeting employees’ full hierarchy of needs (from physiological to self-actualization) through benefits like recognition, wellbeing plans, and flexible financial tools boosts engagement. Communication gaps are a major barrier, especially for frontline roles. Tailored strategies and clear communication unlock greater workforce and business performance.

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