The July 2025 Datos Insights report highlights rapid emerging tech adoption among life, annuity, and benefits insurers. AI has become mainstream, with machine learning reaching 71% deployment, up from 47% in 2024. Generative AI has seen unprecedented growth, with out-of-the-box LLM tools at 57% deployment and targeted uses jumping from 12% to 43%. AI-enabled RPA climbed from 0% to 29%, enhancing automation. Chatbots are resurging, with pilot activity up to 43%, driven by advanced conversational AI. The report underscores that these technologies are transforming workflows, risk assessment, and customer engagement across the industry.

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