A European travel brand added SMS marketing to its existing email strategy to boost engagement and sales. Over three months, SMS achieved a 12.36% CTR versus 1.22% for email—despite representing just 3% of the volume, SMS drove 10x more clicks. SMS also led to higher open and conversion rates due to its immediacy. Key takeaways include segmenting audiences, increasing SMS usage for time-sensitive offers, and integrating SMS with email for a stronger overall marketing strategy.

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