The August 2023 report finds global debit card issuance is projected to exceed 18 billion cards by 2027, with legacy banks and credit unions leading issuance but new opportunities emerging for companies to launch their own programs. Competitive debit card offerings now require digital features like instant issuance and mobile wallet support, with Visa and Mastercard remaining dominant networks. Providers invest heavily in R\&D, often over 15% of revenue, to enhance technology, market reach, and configurability. Selection factors include international expansion, nondebit product options, speed to market, and strong post-issuance support.

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