The June 2023 report outlines key trends in the annuities market, noting ongoing regulatory changes reinforcing best interest standards and new federal measures supporting retirement savings. Private equity and other nontraditional investors are increasingly influential, driving consolidation, pricing shifts, and cultural change. Enterprise risk management priorities include cybersecurity and account takeover fraud. Market performance is split, with variable annuities challenged by volatile equity markets, while fixed and fixed indexed annuities remain strong. AI adoption, spurred by ChatGPT, is gaining traction, with carriers exploring proofs of concept and innovation initiatives.

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