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Building trust through customer engagement

Building trust through customer engagement

Braze
Pages 19 Pages

This global report highlights the role of transparency and relevance in building consumer trust. Based on a survey of 2,000+ adults, it finds that 91% are more likely to buy from brands they trust, while 73% say irrelevant messages damage relationships. It emphasizes the importance of consent-based data strategies, personalized content, and real-time responsiveness. Braze’s AI and automation tools are presented as enablers of trustworthy, respectful engagement that deepens loyalty over time.

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