C ASE STU DY Umbraco Uses G2 Solutions to Increase Average Deal Value by 30% August 31, 2022 by Sagar Joshi Software buyers conduct extensive research. That means software sellers need to show up throughout the research process to increase touchpoints and help buyers evaluate solutions against other alternatives. Umbraco leverages G2 to do just that. The company increased sales and the quality of marketing qualified leads (MQLs) by enhancing their visibility on G2 and using intent data to understand what buyers are looking for. IN THIS POST Realizing the importance of being present and comparable Utilizing resources to increase potential touchpoints Engaging potential buyers and increasing conversions Sell more, grow more. Connect with millions of software buyers. Generate more leads and

Join for free to read