Immersive technologies, such as AR and VR, are set to revolutionize content interaction. Major companies like Facebook, Google, and Sony have heavily invested in these technologies, anticipating their integration into content consumption platforms. AR/VR is projected to become a $95 billion market by 2025, with strong demand from creative industries like gaming and retail. These technologies promise to shift from mere observation to full immersion, reduce production costs, lower barriers for creators, and enhance empathy. However, challenges like privacy concerns and a talent gap remain.

Join for free to read