The McKinsey Technology Trends Outlook 2022 highlights immersive-reality technologies, including AR, VR, MR, and spatial computing, which overlay or replace the real world with digital experiences. These technologies are expected to play a significant role in the metaverse and have applications across various industries, including retail, manufacturing, and healthcare. The global immersive-reality market is projected to grow significantly, driven by increased use of connected devices, 5G adoption, and venture capital investments. Challenges include cost reduction, scalability, and privacy concerns.

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