This Forrester study spotlights how Amplitude empowers media organizations to unify fragmented customer data and generate actionable insights across digital touchpoints. Faced with challenges like data silos, privacy concerns, and complex user journeys, one media company adopted Amplitude to centralize trusted behavioral data, accelerate insights, and improve monetization strategies. Benefits included a 15% boost in engagement, tripled paid-user conversion rates, and up to 80% reduction in ad hoc data requests. Amplitude enabled self-service analytics, faster decision-making, and a data-driven culture, delivering a 217% ROI and $5.34M in net present value.

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