This PDF outlines seven reasons why organizations prefer Amplitude over Google Analytics (GA). Amplitude delivers a complete, trusted customer view through real-time, event-based data, while GA relies on outdated session-based models. It offers faster, easier access to insights, robust privacy and compliance support, and purpose-built features like cohort analysis, journey mapping, and in-platform experimentation. Amplitude also supports flexible data integrations and delivers higher ROI by accelerating time to value. Unlike GA, it empowers cross-functional teams to make confident, data-informed decisions without technical bottlenecks.

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