Accenture’s “Change Reinvented” report explores how companies can turn perpetual change into competitive advantage. Only 28% of leaders feel prepared for ongoing transformation, yet those who embed change across strategy, operations, and culture grow revenue 1.8x faster. Success requires five traits: tech-powered reinvention, continuous reinvention mindset, agile talent, data-led decision-making, and shared leadership. The report outlines how reinvention leaders balance efficiency with innovation and place people at the center—turning disruption into sustained value and growth.

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