The 2025 State of Digital & Content Marketing report by Greentarget and Zeughauser Group examines how business leaders, especially C-suites and in-house counsel, consume content in the AI era. Executives increasingly value trusted editorial sources and high-quality, utility-driven content while expressing dissatisfaction with generic AI insights from service providers. AI and cybersecurity are top priorities, surpassing DEI and ESG topics. LinkedIn dominates as a content distribution platform, with traditional media regaining influence. The report highlights nine key engagement rules for marketers, emphasizing earned media, research-driven thought leadership, and the need for tailored AI guidance.

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