In 2025, convenience will be the top driver of customer loyalty, with shoppers demanding fast, flexible payment, shipping, and post-purchase options. AI will power hyper-personalization, smarter content, and efficient operations. Consumers favor shoppable videos, marketplaces like Temu and TikTok Shop, and seamless returns. Generational preferences shape marketing—Gen Z expects digital-first, while Boomers value in-person. Experience-driven spending is rising, and brands must adapt by offering value, flexibility, and strong post-purchase support to stay competitive.

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