The Q1 2024 Email Benchmark Report reveals that open and click rates remained relatively stable year-over-year, with a slight Q1 improvement from Q4. Triggered emails saw higher engagement than promotional emails, especially in click-to-open rates (10.82%). Retail and media sectors maintained steady metrics, while Financial Services and Travel saw increased opens but reduced clicks. Unsubscribe rates declined overall, indicating better content relevance. Marketers are urged to leverage AI, dynamic content, and behavioral triggers to boost performance and personalize experiences.

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