The 2024 Marketing Trend Report highlights key shifts shaping the industry, including the expansion of digital TV inventory and improved measurement techniques. First-party data takes center stage as cookies phase out, while self-service ad platforms challenge the Meta/Google dominance. Marketers embrace minimalist campaigns, sustainability, and ethical marketing, alongside hyper-personalization powered by big data and generative AI. This evolving landscape demands innovation, adaptability, and strategic use of emerging technologies to drive effective, customer-centric marketing.

Join for free to read