2024 B2B Sales & Marketing Benchmark Report

87 Pages

The 2024 Norwest B2B Sales & Marketing Benchmark Report reveals a shift toward efficiency over growth-at-all-costs. Marketing budgets dropped up to 50% year-over-year, especially for $25M–$100M firms. Top challenges include proving value, long sales cycles, and customer churn. Product marketing is in highest demand. Over 70% of companies >$15M revenue now have sales enablement functions. Generative AI adoption is accelerating, especially for segmentation and pipeline management. PE-backed firms are more confident in revenue targets, while VC-backed firms are cautious.

Join for free to read

Report 2023 B2B Sales Benchmark Report

Report 2024 B2B Marketing Benchmark Report

Report B2B Marketing Webinar Benchmark Report

White Paper The B2B Marketing Benchmark

Report

2024 B2B Sales & Marketing Benchmark Report

2024 B2B Sales & Marketing Benchmark Report

You Might Also Like