Fuel Cycle explains that in market research, artificial intelligence (AI) revolutionizes data processing by quickly analyzing and storing vast amounts of information. Researchers primarily want to leverage AI to automate routine data tasks, such as data collection and preliminary analysis, while maintaining oversight to verify AI-generated data accuracy. Both researchers and consumers recognize AI’s potential to enhance efficiency, but researchers emphasize the importance of human validation. Fuel Cycle highlights that this balance allows market research professionals to focus on deeper insights and strategy, transforming traditional workflows through intelligent automation.

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