Fuel Cycle highlights that mobile market research unlocks instant access to consumer behavior and preferences through smartphones, which 91% of Americans own. Mobile-first surveys, now widely used per GRIT reports, enable real-time, context-rich data collection directly from users’ everyday experiences. Consumers spend over four hours daily on their phones, with most engagement happening in apps, leading to higher trust in brands offering seamless mobile experiences. Mobile research thus offers unparalleled immediacy, broader reach, and richer insights, making it an essential tool to maximize research potential in today’s mobile-driven world.

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