Small repair shops play a vital role in the automotive channel by driving high volumes of business, strengthening brand loyalty, and offering geographic diversification. Consumers trust these shops more than large retailers, and their local presence helps manufacturers tap into regional markets. To maximize impact, brands should understand small shops’ challenges, offer simple and rewarding incentive programs, provide incentivized training, and personalize rewards. A collaborative approach that values small businesses not only boosts their growth but also ensures a loyal, engaged partner network.

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