MDF (Market Development Funds) and Co-Op programs are crucial brand investments, with over \$70B allocated annually—averaging 12% of budgets—to support local channel partners. MDF is issued before revenue is generated, while Co-Op is based on achieved revenue. According to the infographic, 83% of marketers believe these programs impact sales, and 97% of leading brands are investing in out-of-the-box solutions. Common partner challenges include excessive paperwork, complex rules, poor communication, and slow reimbursement. Emerging trends emphasize automation, integration with enablement and loyalty tools, and performance- or need-based fund allocation models.

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