360insights’ “MDF/Co-Op Program Management Iceberg” illustrates that while software platforms like Salesforce may appear streamlined, they only address the surface of MDF/Co-Op program needs. Beneath lies a complex ecosystem of financial services, claims auditing, partner payment processing, and IT maintenance challenges that DIY solutions struggle to manage. Issues include reconciliation bottlenecks, slow updates, integration obstacles, and rising long-term costs. The infographic warns that without a purpose-built solution, organizations risk inefficiency and system overload—making true scalability and agility nearly impossible.

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