Direct-to-consumer (DTC) Rx advertising has reshaped physician-patient interactions, with 88% of doctors reporting patients inquire about drugs seen online or on TV. About 60% receive direct requests for specific prescriptions at least monthly, and 36% of PCPs write prescriptions for requested drugs monthly. Physicians note both benefits and drawbacks: ads raise awareness, support informed discussions, and sometimes provide useful information, but also raise concerns over appropriateness. Despite mixed opinions, DTC advertising drives significant engagement and prescribing behavior, highlighting its lasting influence on healthcare decision-making.

Join for free to read