Recent years have seen a surge in direct-to-consumer (DTC) brands and online marketplaces in the retail industry. DTC disruptors like Harry’s and Casper have carved significant market shares. Meanwhile, global marketplaces, including those by major retailers like Walmart and Macy’s, witnessed substantial growth, generating $3.23 trillion in sales in 2021. Sellers now face a choice between leveraging DTC for personalized customer interactions or tapping into the broader audience reach of marketplaces. Often, a combination of both strategies proves beneficial. DTC allows for brand building and community engagement, while marketplaces offer wider consumer access and sales scalability. Regardless of the chosen path, maintaining a consistent customer experience across channels is crucial.

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